Black Diamond

Visit California Road Trip

Brief: We were asked to create an immersive event to promote the ultimate road trip in California, bringing to life some of the states highlights. 

Visit california event to promote the classic California Road Trip. From the desert in Joshua Tree to camping under the stars to surfing in Malibu and a classic American Diner. An immersive event, unique and engaging. Shuttlecock Inc. Bompas and Parr
Creative concepting and ideas. Creative thinking, creative direction. Set design. Immersive event with interactive elements. Pitching and delivering. Unique ideas. Visit California ultimate road trip event in Vinyl Factory. 108 The Strand London

Services:

  • Event creation and design

  • Concept pitching

  • Ideas for immersive elements

  • Venue sourcing

  • Pulling together and managing the team to deliver the event.

  • Creative direction across all collateral

  • Creative direction on build and live day

Creative concepting and ideas. Creative thinking, creative direction. Set design. Immersive event with interactive elements. Pitching and delivering. Unique ideas. Visit California ultimate road trip event in Vinyl Factory. 108 The Strand London
Creative concepting and ideas. Creative thinking, creative direction. Set design. Immersive event with interactive elements. Pitching and delivering. Unique ideas. Visit California ultimate road trip event in Vinyl Factory. 108 The Strand London
Creative concepting and ideas. Creative thinking, creative direction. Set design. Immersive event with interactive elements. Pitching and delivering. Unique ideas. Visit California ultimate road trip event in Vinyl Factory. 108 The Strand London

Outcome:

We took the empty warehouse Vinyl Factory, in London, and transformed it into four key road trip stops. Camping in Yosemite, where guests could toast s'mores and sing round the campfire. Surfing in Santa Cruz, complete with on land lesson for guests and a screen printing station to make their own save the turtles t-shirt.  The desert land of Joshua tree, where guests mediated in the zen tent, tried CBD oil or made their own cactus terrarium. The in house diner, where guests could enjoy classic USA fare. The event was attended by over 150 press, industry and media folk. A lot of laughter and fun had by all. 

*A Shuttlecock Inc Event