Glossier

UK Launch

Brief: We were tasked with creating a look that embodied the brand and excited their UK market, for Glossier’s four day UK launch event.

Creative concepting and ideas. Creative thinking, creative direction. Set design. Immersive event with interactive elements. Pitching and delivering. Unique ideas, UK Launch.
Creative concepting and ideas. Creative thinking, creative direction. Set design. Immersive event with interactive elements. Pitching and delivering. Unique ideas, UK Launch.

Services:

  • Creative direction across the event and its delivery

  • Full event budget creation and management

  • Pulling together and managing the team to deliver the event, to brief.

Creative concepting and ideas. Creative thinking, creative direction. Set design. Immersive event with interactive elements. Pitching and delivering. Unique ideas, UK Launch.
Creative concepting and ideas. Creative thinking, creative direction. Set design. Immersive event with interactive elements. Pitching and delivering. Unique ideas, UK Launch.
Creative concepting and ideas. Creative thinking, creative direction. Set design. Immersive event with interactive elements. Pitching and delivering. Unique ideas, UK Launch.

Outcome:

Lounge spaces, an area for live pampering and beauty Q&As with founder Emily Weiss, press dinners, and drop in beauty sessions for bloggers. We reimagined this blank canvas space using tulle curtains, boxed hedges and pink soft furnishings. 

*A Shuttlecock Inc Event

Our best ever offline event.
— Glossier