Spinnaker

The Irish Food Board BBQ Bike

Brief: To help bring the concept of a BBQ bike that cycles around London delivering Irish beef to Londoners to life.

Rueben's Ruebens BBQ bike Summer campaign across London

Services:

  • Production Consultant

  • Location sourcing

  • ProductionSchedule creation

  • Health and Safety advice

  • Menu concepting

Outcome:

Ruben’s Reuben cycling across London on a custom made BBQ bike to deliver delicious BBQ Irish beef to hungry Londoners. Over 3000 likes in Instagram on #Irishbbefbbqbike posts and all Irish Beef being gobbled down within 10 minutes of Ruben arriving at each iconic location!