Hopscotch Sopexa

Vins de Provence - Rose Campaign

Brief: To create a concept and brand strategy to win Vins de Provence as a new client. Working with their desires to be established as the original and best rose wine. 

Services:

  • Target market research

  • Pen portrait

  • Campaign strategy

  • Activation ideas

  • Slide design for pitch

  • Tone of voice and tag lines

  • Activation budgets

  • Image sourcing

Outcome:

Sadly we didn’t get this one. The feedback was strong and we made it down to the last few agencies.

*images here are from my moodboard for the pitch and are not my own.